MICHAEL SENDROW
Writes clearly.

I have 15 years of experience
building and giving voice to brands.
The style and substance changes,
but the job is the same:
understand the audience and
clearly convey the message.

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SERVICES

Brand Strategy & Architecture
Copywriting & Editing
Voice Development
Design Thinking
Insight Crafting
Service Design

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PROJECTS

100Kin10
AB InBev
The Bronx Brewery
The Denver Center
Edgewell Personal Care
Elefant
Everytown for Gun Safety
Exo Protein
Hotel Modern
The Metropolitan Museum of Art
PepsiCo
Risio
United Palace
Waterworks
'Wichcraft

CLIENTS

Aruliden
BBMG
Beardwood & Co.
LaPlaca Cohen
Office of One
Openbox
Phil&Co.
Purpose
The Rise Group
Safari Sundays
Tag Collective
Thunderwing
?What If! Innovation

latest on Medium

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When Punk Went CEO

An elegy for those who rocked.
 

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Pathological Nostalgia

The psychosis behind tasting it again for the first time.

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How Men Talk

Action, masculinity, and the space in between.

 

I’m committed to helping values-led organizations clarify their vision and operate with even greater integrity. Having executed and delivered large-scale innovation and service-design projects, I approach copy and communications as much a means to create and grow a businesses as an end to express them.

Previously, I produced global client engagements at What If Innovation and built and managed its in-house design, production, and editorial divisions. I have since partnered with progressive agencies like Office of One, BBMG, and Openbox to develop new sustainable brands, social movements, and digital properties.

After graduating from the University of Pennsylvania, I founded Seattle-based Shunpike — a nonprofit that advises, supports, and advocates for artists throughout the Pacific Northwest region. Now living and working in New York City, I divide my free time between writing fiction and essays and pursing a master’s in psychoanalysis at NYGSP.

 
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